As per the media reports it has been learned from the information received from the Ministry of Tourism that Ministry of Tourism, Government of India is participating in IMEX, Frankfurt from 14th-16th May 2024. The Ministry of Tourism aims to showcase the strengths of India as a leading MICE destination to the global market and to act as a catalyst to bring forth greater number of Conferences and Conventions to be hosted in the country. IMEX is a hub for the global events industry, which offers a valuable and lucrative opportunity for professionals to enhance businesses, foster genuine connections, and gain invaluable insights.
As per the reports Ministry has identified MICE as a niche sector to address the issue of seasonality and showcase India as a 365-days destination. In line with this effort, Ministry has introduced ‘Meet in India’ as a specialized sub-brand within the ‘Incredible India’ campaign. This sub-brand aims to enhance promotional initiatives, showcasing India as an appealing MICE destination equipped with top-tier connectivity, cutting-edge infrastructure, a vibrant knowledge hub, and a plethora of distinctive tourist attractions. The India Convention Promotion Bureau along with other MICE planners, Conference organizers and Destination Management companies participated in the Pavilion. The India pavilion was inaugurated by Shri M. R. Synrem, Joint Secretary, Ministry of Tourism, Government of India, in presence of other officers of Ministry of Tourism, GOI.
Image Source: @PIB_India
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