New Delhi: DPIIT organizes ONDC Startup Mahotsav; platform for startups to leverage Open Network for Digital Commerce

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As per the media reports it has been learned from the Ministry of Commerce & Industry that today Department for Promotion of Industry and Internal Trade (DPIIT) organised the ‘ONDC Startup Mahotsav’, a first of its kind event, at Vanijya Bhawan, New Delhi. The event symbolized the celebration and collaboration of two of DPIIT’s flagship initiatives – the Startup India initiative and Open Network for Digital Commerce (ONDC). The event witnessed participation of around 5,000 startups in hybrid mode. Over 125 ecosystem stakeholders including startups, unicorns and high growth businesses such as EaseMyTrip, OfBusiness, Winzo, Livspace, GlobalBees, Pristyn Care, Cars24, Physics Wallah, PolicyBazaar, and Zerodha, signed Letter of Intent (LoI) during the event. These LoIs signify the potential of ONDC and the eagerness of leading startups of the country to collaborate with the platform.

As per the media reports Secretary, DPIIT, Shri Rajesh Kumar Singh, underlined the Government’s unwavering commitment to nurturing and encouraging ecosystem for startup growth and innovation. He said, “The ONDC Startup Mahotsav is an inflexion point for startups in India to leverage the opportunities unlocked by ONDC. The network has rapidly grown and matured over the past one and a half years, and today’s session reflects both the DPIIT’s and industry’s commitment to democratising digital commerce in India.” Joint Secretary, DPIIT, Shri Sanjiv, emphasised on the vision of the Government for the continuous collaboration between the startups and the ONDC. He said, “Startups can play a pivotal role in ONDC ecosystem by driving innovation, fostering competition and enhancing consumer choice. More than 125 startups have committed to onboard to ONDC network in today’s event reflects the excitement and momentum of the national initiative”.

Another marquee initiative of the Government, the ONDC was launched in 2021 as a first-of-its-kind protocol, with a mission to democratize digital commerce. Today, ONDC is fully operational across India, with the digital infrastructure completed and rolled out to businesses and the public at large. ONDC lowers entry-barriers to digital commerce, and provides level playing field for all e-commerce players, especially the small-scale businesses and those who have been digitally excluded. Startups are innovators with agile working cultures providing good quality products and services at competitive prices. Startups are a crucial pillar for achieving the goal of self-reliance in the country. Creating and discovering markets is a challenge for startups that can be addressed through the ONDC platform, highlighting the significance of this collaboration.

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