The movie will finish the weekend with $1.03bn (£808m) in ticket sales at the global box office. It means Greta Gerwig has become the first woman to reach the milestone as a solo director. Warner Bros described it as a “watershed moment”.
Jeff Goldstein, president of domestic distribution in the US, said: “No-one but Greta Gerwig could have brought this cross-generational icon and her world to life in such a funny, emotional and entertaining story… literally turning the entire world pink.”
He said that long lines in cinemas and repeat viewings “prove that movies are back” after the cinema industry suffered due to pandemic lockdowns and competition from streamers.
Other female directors have helmed films that have surpassed the $1bn-mark but working with others. Frozen, the animated blockbuster, and its sequel have generated more than $1.4bn in box office takings and were co-directed by Jennifer Lee and Chris Buck.
The Margot Robbie-led and produced film has been comfortably seated in first place for three weeks and it’s hardly finished yet. It crossed $400m in the US and $500m internationally faster than any other movie at the studio, including the Harry Potter films.
Directed by Oscar-nominated writer and director Gerwig and starring Robbie and Ryan Gosling as Barbie and Ken, the movie sends the famous toy doll on an adventure into the real world.
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