As per the media sources, Bruce Nordstrom, who as head of Nordstrom Inc. for four decades helped transform the family-run company from a regional shoe seller into one of the largest U.S. apparel retailers, has died. He was 90. The former company chairman died Saturday at his home, his sons Pete and Erik Nordstrom said in a statement. “Our dad leaves a powerful legacy as a legendary business leader, a generous community citizen and a loyal friend,” they said.
Following his father’s career path, he ran the company co-founded by his grandfather. When Nordstrom became president in 1963, he presided over a regional chain of shoe stores. Along with two cousins, James Nordstrom and John Nordstrom, he helped the Seattle-based retailer become a national chain of department stores known for its extensive product selection, helpful customer service and a liberal returns policy. Bruce Nordstrom’s strategy focused in part on fostering customer loyalty by making the stores friendly environments. Instead of generic piped-in music, pianists played on actual baby grands at many sites, dressing rooms were spacious, tired shoppers could rest in plush chairs and the sales staff was trained to be knowledgeable and polite. The department stores employed as much as 50% more salespeople than competitors, reducing customers’ wait times and increasing sales volume.
As per the report, The chain traces its roots back to a Seattle shoe store opened by his grandfather, Swedish immigrant John Nordstrom, and a partner in 1901. Bruce Nordstrom and other members of the third generation took leadership reins in 1968. They brought the company public in 1971 and expanded its footprint across the U.S. while also launching the lower-priced Nordstrom Rack stores.
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