The Ministry of Consumer Affairs (MCA) has written a letter to top digital commerce companies like Amazon, Flipkart, Nykaa, BigBasket, Reliance Retail, Swiggy, Meesho to stop using dark patterns to cheat consumers as it is an unfair practice business practice. The ministry is also in the process of formulating guidelines to discourage the use of dark patterns, said Rohit Kumar Singh, secretary, department of consumer affairs, which comes under the ministry of consumer affairs.
Dark patterns are interfaces designed to trick or manipulate users into making choices detrimental to their interests. The ministry has identified 10 practices which fall under the wrong pattern like creating false urgency, hiding items in the final purchase basket, endorsement shaming which is to embarrass consumers for not paying extra money for charity Coercive actions like forced signing up, harassing, subscribing traps and many more.
The department has urged the industry to set up self-regulation and ethical design guidelines to rectify the problem, failing which the offense would be punishable as unfair trade practices. Dark patterns involve using design and choice architecture to trick, coerce, or influence consumers into making choices that are not in their best interests.
News & Image Source: The Economic Times
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