India Showcases Cinema Power at Cannes with Bharat Pavilion Launch

According to media sources, India made a strong presence at the ongoing Cannes Film Festival with the inauguration of the Bharat Pavilion, reaffirming the country’s commitment to promoting its cinema on the global stage. The Pavilion promotes Indian cinema globally and fosters international collaborations. The event saw the presence of renowned personalities, including filmmaker and IFFI Festival Director Shekhar Kapur and veteran actor Anupam Kher.

On the occasion, Mr Shekhar Kapur spoke on the growing influence of India as a creative powerhouse and the role of cinema in fostering global unity. Actor Anupam Kher, in his address, talked about the journey of Indian cinema and his own development in conjunction with the nation’s film industry.

The Pavilion has been set up by the National Film Development Corporation (NFDC) and the Federation of Indian Chambers of Commerce & Industry (FICCI), under the Ministry of Information and Broadcasting. The event also featured the launch of the IFFI 2025 poster and trailer. Besides, the India Film Guide was launched, promoting India’s film talent, co-production incentives, and filming locations. The guide is intended to project India as a viable partner for international collaborations.

The 78th Cannes Film Festival kicked off on Tuesday with filmmakers, artists, and cinephiles from across the world in attendance. Several Indian actors and filmmakers walked the red carpet on Wednesday, and multiple Indian films were screened as part of the prestigious event.